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The science behind the stages.

GaGo is built around how baby skin develops - from the immature barrier of the first months to the maturing barrier that follows.

Applying moisturiser to a newborn
EvidenceStagesFormulasIngredientsProcessSources

The claims, and what backs them.

These are measured properties of infant skin - the reason a single year-round formula doesn’t hold up.

~30%
Thinner stratum corneum

At birth vs. a toddler’s - so more absorbs through.

6.5→5.5
Skin pH falls

Toward the protective acid mantle over the first weeks.

1yr+
Still developing

The barrier keeps maturing right through the first year and beyond.

The barrier · Stage 1

Built for the immature barrier.

The barrier is thinner and more permeable, and still developing its ability to retain water. So Stage 1 keeps things simple: ceramides and panthenol to support the barrier, glycerin to help retain moisture.
~30%
Thinner barrier at birth
6.5→5.5
Skin pH over first weeks
Mother holding newborn
Father biking with toddler, out in the world
The barrier · Stage 2

Ready for a maturing barrier.

By six months the barrier works meaningfully better and pH settles into 5.0–5.5. Then crawling starts - more friction, more dry patches. Stage 2 adapts as that barrier matures and your baby becomes more active.

5.0–5.5
Settled skin pH
Friction becomes the main pressure

Every ingredient has a job.

Short formulas built around what each stage of developing skin needs - nothing added just to fill the label.

Glycerin and other water-binding humectants draw moisture into the stratum corneum and hold it there. Stage 1 is formulated at pH 4.5–5.5 to support the acid mantle as it forms. Stage 2 adds high molecular weight hyaluronic acid for a barrier that can now handle a fuller humectant load.
01 — Selected layer
Humectant layer

Glycerin and other water-binding humectants draw moisture into the stratum corneum and hold it there. Stage 1 is formulated at pH 4.5–5.5 to support the acid mantle as it forms. Stage 2 adds high molecular weight hyaluronic acid for a barrier that can now handle a fuller humectant load.

What we leave out.

A longer list than most - because we’d rather leave things out than sneak them in.

Fragrance

No synthetic perfume or masking scent.

Essential oils

A common cause of infant reactions.

Dyes

Nothing added for colour.

Parabens

No hormone-flagged preservatives.

Harsh preservatives

Mild systems at the lowest effective level.

Mineral oil

Skin-identical lipids instead.

Drying alcohol

Nothing that strips a forming barrier.

Sulfates

No harsh surfactants across the range.

From the clinic

“Matching the formula to how the barrier actually matures - rather than one product for the whole year - is exactly the direction infant skincare should move in.”

— Consultant paediatric dermatologist, advising GaGo

From source to bottle.

01
Source

Suppliers who show us full origin, not just a spec sheet.

02
Formulate

Short lists built around barrier repair, per stage.

03
Test

Independent dermatological testing, published after launch.

04
Verify

Nordic Swan floor, batch checks on every run.

05
Fill

Made and filled in Denmark, recyclable packaging.

Suppliers who show us full origin, not just a spec sheet.

Read the research.

Every claim on this page traces back to published, peer-reviewed work — not marketing copy.

  1. 01Oranges, T. et al. Advances in Wound Care, 2015 — skin physiology in the neonate and infant.
  2. 02Stamatas, G. et al. Experimental Dermatology, 2023 — stratum corneum maturation in infants and young children.
  3. 03Clinical Trials NCT03142984 — infant skin barrier development study.
  4. 04Mack, M. et al. Pediatric Dermatology, 2016 — ceramide levels in infant vs. adult skin.
  5. 05He, H. et al. Clinical and Translational Allergy, 2021 (PMC8254580) — TEWL and barrier trends in the first six months.
  6. 06Visscher, M. & Narendran, V. Journal of Drugs in Dermatology, 2020 — pediatric dermatology consensus on ceramide-containing skincare.
  7. 07Kawasaki, H. et al. (PMC5643035) — epidermal barrier ultrastructure in infants.
  8. 08Visscher, M. et al. Skin Research and Technology — conductance and TEWL from 3 months to 4 years.
  9. 09Clinical Gate — Skin of the Premature Infant.
FAQ

The short answers.

Stage-based baby skincare, made in Denmark - two formulas that change as your baby’s skin barrier matures across the first year, instead of one product for all of it.
Still have a question? See all FAQs

Skincare that changes with your baby

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GaGo

Stage-based baby skincare. Few ingredients, more science. Born in Copenhagen.

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