A question we couldn’t drop.
It started in 2026, when we landed in Delhi and realised we’d left our baby moisturiser back in Copenhagen.
Five pharmacies later, we still couldn’t find anything that met our standards: fragrance-free, minimal ingredients, and genuinely made for baby skin.
That sent us deep into the world of baby skincare - researching ingredients, formulations and what growing skin actually needs. We spoke to parents, paediatricians and families, and uncovered something surprising: baby skin changes dramatically throughout the first year, yet most moisturisers are designed as one-size-fits-all.
So we asked: why not rethink baby skincare around the skin itself? What started as an idea for India became a new Copenhagen-born approach to baby skincare.
A newborn isn’t a crawler.
You notice it before you can explain it. The baby you brought home and the little person pulling up on the sofa six months later feel like two different children — and their skin is no exception. One is soft, brand-new and easily upset; the other is out in the world, rubbing along the floor and meeting everything hands-first. It seemed obvious, once we’d said it out loud: if everything else about them changes across that first year, why should one bottle be expected to keep up?
So we started from scratch.
Every decision traces back to that one realisation — and none of it was left to chance.
Because one bottle can’t follow skin that changes this fast.
Fewer things on the label, fewer things to react to.
Made and filled where standards are high and sources are traceable.
Founded in Copenhagen, in development.
Of ingredients traceable to a named source.
Formulated and made in Denmark, start to finish.